Betsy Love spoke on Zoom to the Central Chapter of APW on Saturday 2/8/25. Betsy is a prolific writer. She has 33 published titles with two more that are close to completing. Her website is https://betsylove.com. Besides writing, she provides editing services and speaks at writers conferences. She agreed to share some of the resources she mentioned.

What do you do to jump start your writing if stalled? One inspiration for Betsy is the book The Elephant and the Ant: Leadership for the Self by Vincent Poscente. Poscente likens the dynamic between the conscious and subconscious minds to an ant and an elephant: “Our minds are separated into two distinct functions: the conscious and subconscious elements. Our ant is the intentional part of the brain, but our elephant is the instinctual, impulsive part of the brain that houses emotions and memories and even guides the body to perform vital functions. While we tend to know our conscious minds—our ants —rather well, we often overlook the power of our elephantine subconscious minds. When we do, unfortunately, we squander a wellspring of human potential.” Recognizing this makes a world of difference.

Betsy also shared the 5-count method for switching gears. If you are procrastinating, for instance, on working on a piece, then switch to that tab or program and count backwards aloud from 5 to 1 and start. The counting acts like a switch in your brain and helps you get out of that feeling of procrastination. Mel Robbins, author of The Let Them and other works, explains how it works on this podcast: https://www.youtube.com/watch?v=JRzWRZahOVU Betsy also finds this podcast on the 5 things you do before you go to bed here. https://www.youtube.com/watch?v=aFFsYZhn8Rg

Setting goals is also important. The Kanban Board developed by Sarra Cannon https://www.youtube.com/watch?v=U3TN_CsT7Dc&t=585s – helps layout your quarterly goals which more workable than monthly or yearly goals. You get a bigger picture but not as overwhelming as looking at a whole year. With it you visually track your progress, current tasks and successes. Betsy posts it on her bedroom door so she passes it many times a day.

One example she gave from her writing life was deciding to write 12 books last year. She listed four on the first quarter that she was working on. She broke down her tasks. Most satisfying is when she could move a task to the completed section. She wrote 11! She admitted she’d never have written that many without having set a lofty goal.

If you get the opportunity to hear Betsy speak, take it. And go to her website for inspiration.