Social media focus of May 4 conference in Scottsdale
Social Media for Writers and Journalists: What Works and Why
Saturday, May 4, 2013
8 a.m. – 4 p.m.
Chaparral Suites Conference Center, 5001 N. Scottsdale Road
Arizona Press Women’s state conference workshops are open to all writers and those in the communication field.
8:00-10:00 a.m. – Registration
10:00 a.m. “Fast-Forward Your Career with 21st Century Tools” by Pamela Bayless, a New York-based journalist, editor and marketing expert who grew her own career while providing website content for media, corporations and nonprofit groups. She says, “To reach a smart, sophisticated audience, you need to cut through the clutter using social media effectively.”
10:45 am. “Social Media Law” by Ruth Carter, an Arizona attorney who focuses on intellectual property and social media law. She wrote a book titled “The Legal Side of Blogging: How to Not Get Sued, Fired, Arrested or Killed.”
12:00 Lunch, followed by presentation of scholarships, NFPW At-Large Communications Awards and Speaker
“Social Media for Authors” — Kevin Hearne, an Arizona native and former high school English teacher, is the New York Times best-selling author of the Iron Druid Chronicles, a series of urban fantasy novels published by Random House/Del Rey. His sixth book, Hunted, will be released on June 25. As an unknown author, he created memorable characters in his first book, then landed an agent and a contract for three novels, published in 2011, and two more last year. Hearne gained local, national and international fans by combining a website, blog and social media to interact with his readers and connect with publishers, editors and other authors in the fantasy/science fiction field.
2:00 p.m. “Random Acts of Social Media” by David Barnhardt. Founder of Business Blogging Pros, Barnhardt helps writers and business owners establish a strategy for using blogs, websites and social media as a cost-effective way to gain a digital presence that boosts credibility and revenue. He offers tips for using Twitter Facebook, LinkedIn and other networking groups more efficiently.
2:45 p.m. “The Dollars & Sense of Facebook: Social Media as a Personal Branding Tool” by John Southard. Southard is an Arizona historian who aids many cultural organizations in establishing a social media presence.
3:30 p.m. End of public part of conference with APW membership meeting to follow.
Click registration form for registration information and form.
For more information, call (480) 620-1358.