Social media focus of May 4 conference in Scottsdale

Social Media for Writers and Journalists: What Works and Why

Saturday, May 4, 2013

8 a.m. – 4 p.m.

Chaparral Suites Conference Center, 5001 N. Scottsdale Road

Arizona Press Women’s state conference workshops are open to all  writers and those in the communication field.

8:00-10:00 a.m. – Registration

10:00 a.m.   “Fast-Forward Your Career with 21st Century Tools” by Pamela Bayless, a New York-based journalist, editor and marketing expert who grew her own career while providing website content for media, corporations and nonprofit groups. She says, “To reach a smart, sophisticated audience, you need to cut through the clutter using social media effectively.”

10:45 am.    “Social Media Law” by Ruth Carter,  an Arizona attorney who focuses on intellectual property and social media law. She wrote a book titled “The Legal Side of Blogging: How to Not Get Sued, Fired, Arrested or Killed.”

12:00            Lunch, followed by presentation of scholarships, NFPW At-Large Communications Awards and Speaker

“Social Media for Authors” — Kevin Hearne, an Arizona native and former high school English teacher, is the New York Times best-selling author of the Iron Druid Chronicles, a series of urban fantasy novels published by Random House/Del Rey. His sixth book, Hunted, will be released on June 25. As an unknown author, he created memorable characters in his first book, then landed an agent and a contract for three novels, published in 2011, and two more last year. Hearne gained local, national and international fans by combining a website, blog and social media to interact with his readers and connect with publishers, editors and other authors in the fantasy/science fiction field.

2:00 p.m.     “Random Acts of Social Media” by David Barnhardt. Founder of Business Blogging Pros, Barnhardt helps writers and business owners establish a strategy for using blogs, websites and social media as a cost-effective way to gain a digital presence that boosts credibility and revenue. He offers tips for using Twitter Facebook, LinkedIn and other networking groups more efficiently.

2:45 p.m.     “The Dollars & Sense of Facebook: Social Media as a Personal Branding Tool” by John Southard. Southard is an Arizona historian who aids many cultural organizations in establishing a social media presence.

3:30 p.m.    End of public part of conference with APW membership meeting to follow.

Click registration form for registration information and form.

For more information, call (480) 620-1358.

About ckohout

From Tucson with 20 years in journalism, copy editing, health care communications. Enjoy the outdoors, night skies, history and skepticism.
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